Creating a Complete Brand Identity and Website for a New Start-Up
Launching a new brand takes more than just a logo and a website, it takes speed, clarity, and flawless execution. When Frankly came to us with a one-month deadline to build their entire digital presence from the ground up, we knew this project would demand sharp strategy, bold creativity, and seamless delivery. From branding and bespoke tools to a conversion-driven website and ongoing support, we helped transform big ambitions into a live, investor-ready business in just over 30 days.
Website
Target
B2B
Services
Creating a Complete Brand Identity and Website for a New Start-Up
Launching a new brand takes more than just a logo and a website, it takes speed, clarity, and flawless execution. When Frankly came to us with a one-month deadline to build their entire digital presence from the ground up, we knew this project would demand sharp strategy, bold creativity, and seamless delivery. From branding and bespoke tools to a conversion-driven website and ongoing support, we helped transform big ambitions into a live, investor-ready business in just over 30 days.
Share our work
Share our work
Brand to launch in just over 30 days
Big expectations, bigger results
Built to convert
More than a build — a growth partner
What our client’s saying…
“Harry and Nico provided amazing support with the marketing tech integration. They not only provided a solution to a problem but also walked me through their methodology. I would highly recommend using the ‘Clever’ agency in the future.”
Marketing Manager – Use Frankly
Our Approach
Frankly is a financial services firm dedicated to providing honest, expert support in both mortgages and insurance. They take pride in delivering clear, straightforward advice that is tailored to each individual client, combining years of experience with a personal approach. Completely independent and not tied to any estate agents, lenders or insurers, their qualified team supports customers every step of the way.
From detailed assessments and paperwork handling to consistent updates, they offer access to over 12,000 mortgage options from more than 90 providers. But it does not stop at securing the right deal. Frankly is focused on building long-term partnerships, offering trusted financial guidance and responsive service, all grounded in their values of integrity, innovation, clarity and customer focus.
management and adaptable healthcare solutions to internationally-working organisations as well as individuals.
Our brief was to set up Frankly for success. As a brand-new start-up backed by significant investment, they needed a full digital presence built from the ground up. This included a brand-new website, full branding such as their logo and email signatures, and ongoing support from an agency capable of delivering at scale. We had a very tight deadline of one month to deliver everything.
We kicked off with a discovery session to fully understand what the client wanted and where they needed to be both in the short term and further down the line. We started with branding and wireframing, placing a strong focus on the user experience. We carried out extensive competitor research, going above and beyond industry standards to create a layout that would perform well on mobile first, and desktop second.
As we finalised the wireframes, the branding was also completed, including all the additional digital assets. This gave us a solid foundation for the website’s typography, colour palette and visual direction. Frankly had a few specific requirements including bespoke mortgage calculators to be embedded on the site, a multi-step contact form to match users with the right advisor, and a visual style that felt professionally fun and refreshingly different from other providers in the market.
With only one month to bring everything together, we worked quickly and efficiently to hit every milestone, both on our side and the client’s.
The Results
The website is now live and full training has been provided. Frankly has joined our hosting and maintenance plan, meaning their site will be well looked after moving forward. We have just delivered a proposal for paid campaigns across multiple platforms and will continue optimising the website to help them make a strong impression in the industry from day one.
While the full project took just over a month, the response has been overwhelmingly positive. Both the investor and client are thrilled with the outcome. From here, we will be closely monitoring performance, tracking user behaviour, and driving high quality traffic to ensure Frankly gets off to the strongest start possible.
