SIONIC

GLOBAL FINANCIAL SPECIALISTS

Case Study for PPC

Promote a webinar session using multiple channels.

Bespoke landing pages

Concepts and creation of ad campaign

Timeframe for the campaign was 1 month..

Brief

Sionic is a global brand recognised for their specialist work in the financial services industry and they approached Clever Marketing to assist them in creating and marketing the launch of their webinar campaign. We were briefed to target managers & directors of firms in the financial industries across most of the major cities worldwide.

As a global brand we were initially aware of the importance of congruency in the brand messaging as well as how we present the brand to a new audience.

Financial services is a complex sector for B2B digital marketing. We wanted a firm who combined a sharp commercial focus with real creativity. And we found Clever Marketing. Their strategic thinking and technical skill is impressive. And it feels like a partnership, rather than a supplier relationship. Whatever your business, I would have no hesitation in recommending Brian Woodcock and his team.

Chief Marketing Officer | SIONIC GLOBAL FINANCIAL SERVICES

Solution

The major challenge of this project was to effectively target audiences across the world with different cultural, business, and personal values & perceptions (as well as other factors) and identify those that are most relevant and would also benefit the most from attending the webinar & communicating with Sionic.

To do this, we first needed to fully understand the solution on offer and find a way of communicating the business benefits of this webinar in a concise and engaging format. We then identified which channels would be best to use based on Sionic’s brand values and the appropriate audiences most preferred channels of choice.

Results

The webinar campaign has received phenomenonal feedback both from webinar participants and Sionic. Regarding the performance, the set targets for the webinar registrants and attendees were exceeded by 10 times.

The results of the campaign have been received with enthusiasm by the team at Sionic and they plan on implementing this strategy again along with other campaigns in future.

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