Navigating Digital Growth: Clever Marketing’s Collaboration with Shipnet
Shipnet’s relationship with Clever Marketing commenced in 2022 as a notable milestone on their digital journey. Although Shipnet had a solid company web site, their total digital footprint was minimal, thus their lead flow within their acquisition pipeline was extremely low. Being aware of the increasing significance of online presence and lead generation as key differentiators within the highly competitive shipping software industry, they were looking for a strategic partner to reach out to more people and to open up new avenues. This first outreach presented their desire to transcend a dormant web existence and to resolve the essential challenge of poor lead generation.
Navigating Digital Growth: Clever Marketing’s Collaboration with Shipnet
Shipnet’s relationship with Clever Marketing commenced in 2022 as a notable milestone on their digital journey. Although Shipnet had a solid company web site, their total digital footprint was minimal, thus their lead flow within their acquisition pipeline was extremely low. Being aware of the increasing significance of online presence and lead generation as key differentiators within the highly competitive shipping software industry, they were looking for a strategic partner to reach out to more people and to open up new avenues. This first outreach presented their desire to transcend a dormant web existence and to resolve the essential challenge of poor lead generation.
Share our work
Share our work
Brand
Shipnet elevated from low visibility to a recognised industry voice.
Leads
10× more traffic and 50× more leads.
Global
Streamlined budgets, tracking, and compliance.
Results
30+ MQLs each quarter.
What our client’s saying…
I started working with Clever Marketing in June 2022, after their MD Brian Woodcock was recommended to me. They have been working on PPC campaigns internationally since, both Google and LinkedIn. From the initial discussion to understanding our business, through to research and setting up all the campaigns and their ongoing management support and regular meetings, all of this and their ideas have made such a difference to our business, we enjoy several new leads each month. If you are looking for an agency that do exactly what they say they will deliver then I have no hesitation in recommending them.
Jenny Duffy Marketing Manager
Our Approach
Shipnet is a prominent maritime software solutions company with specializations in integrated platforms dedicated to optimising operations and maximising efficiency within shipping firms around the globe.
Incorporating a complete set of tools covering domains such as procurement, upkeep, as well as financial management, Shipnet equips its users to cope with the nuances of the shipping sector with enhanced control and comprehension. Their software plays a central role in streamlining processes, cutting expenses, and encouraging data-based decisions within the international shipping industry.
Shipnet engaged Clever Marketing to help design and deliver a series of marketing campaigns to enhance brand awareness and generate leads for their ShipnetOne ERP solution. The marketing was to target shipping companies of all sizes, with a focus on companies that wished to invest in new or upgraded IT infrastructure with a view to increasing their operational efficiency.
Having a large customer base, however, Shipnet was faced with low brand recognition and a stagnant lead acquisition pipe. Clever Marketing stepped in to fix this by releasing concerted campaigns on key digital fronts like Google, LinkedIn and eventually on LinkedIn. Through diligent curation of tailored content as well as strategic leveraging of exact segmentation of target audiences, we were able to successfully target Shipnet’s niche market within the maritime software market industry. The campaigns were carefully developed to not only boost brand visibility but shift qualified leads into their acquisition lead pipe as well. The multi-platform strategy ensured complete market penetration to allow Shipnet to reach key decision-making stakeholders as well as professionals within their market industry domain.
The Results
Global in its operations, Shipnet presented the particular challenge of reconciling divergent regional budgets and acquisition approaches. In addition to their all-inclusive Shipnet One platform, which houses an enormously diverse array of integrated solutions, we created a two-pronged campaign strategy: product-based efforts and larger-scale brand awareness campaigns. The strategy proved incredibly successful, bringing Shipnet’s brand awareness from virtually non-existent to one of its highest-performing and highly visible within its market space.
Besides all this, we fine-tuned their digital architecture by implementing rigorous measurement solutions and cookie consent policy compliance with advancing times. The overall effect of all this resulted in ten times more total site visits besides fifty times more quality leads and thus powering their successful international expansion.
