TThe target audience for this animation were from highly technical backgrounds. With this in mind, we needed to ensure that we communicated the risks of using 3rd party filters within Altair Systems using highly complex and relevant terminology in order for the audience to value and acknowledge the information being providing.
Initially, the project was based on a 3 minute animation therefore a huge challenge was to ensure all necessary detail could be covered whilst still being concise. The first port of call was to create an initial script and storyboard, that went hand in hand, to begin to see areas that needed more detail and areas that didn’t need as much. After much consideration, the project was extended to 5 minutes and the 3D rendering of the sea, offshore platform and gas turbine inlet filters were began – taking over 40 hours!