PARKER HANNAFIN

VIDEO ANIMATION

Case Study for VIDEO ANIMATION

Identify and explain USP’s of Altair filters

Create engaging script and storyboard

Source gripping music and appropriate voiceover

Deliver fully realistic 3D animation

Brief

Parker Hannafin are a global leader in motion and control technologies, Altair being the gas turbine filtration division. Altair supply over 60,000 replacement filters to more the 2,000 offshore gas turbines and FPSOs annually. PARKER Altair™ were made aware that some gas turbine operators were attempting to use 3rd party filters within their systems. Our brief was to deliver a 3D animated video – complete with a voiceover, background music and subtitle capabilities – to provide awareness to current and future customers, on the numerous hidden risks and compromising effects that can develop with the operation of an Offshore Gas Turbine using 3rd party filters installed within Altair Systems. Within the animation we were also tasked with including information on the newer technologies available.

Brian and his team have managed to provide just the right balance of professionalism, creativity and customer care to suit our needs. Their knowledge and expertise have proven indispensable to us and I can’t praise their attention to detail high enough. We couldn’t be more pleased with their work.

Sales & Marketing Manager | INTERDIST ALLIANCES | CISCO

Solution

The target audience for this animation were from highly technical backgrounds. With this in mind, we needed to ensure that we communicated the risks of using 3rd party filters within Altair Systems using highly complex and relevant terminology in order for the audience to value and acknowledge the information being providing. Initially, the project was based on a 3 minute animation therefore a huge challenge was to ensure all necessary detail could be covered whilst still being concise. The first port of call was to create an initial script and storyboard, that went hand in hand, to begin to see areas that needed more detail and areas that didn’t need as much. After much consideration, the project was extended to 5 minutes and the 3D rendering of the sea, offshore platform and gas turbine inlet filters were began – taking over 40 hours!

Results

The animation delivered exceeded the initial brief, and the client was extremely please that Clever were flexible. Parker most certainly achieved their goal of creating awareness within their field and look forward to working with us again.

The video was created to be able to loop seamlessly enabling it to be shown anywhere from Altair headquarters to an event.

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