Website Development & Design for UK leading financial institution with excellent organic performance.
Relationship with Origen started more than a decade back with managing their print assets. The relationship gradually grew with our digital agency becoming a key member of Origen’s design and marketing team, supporting them on a whole range of sensitive projects. When Origen wanted to reconstruct their financial services site, they understandably came back to CMUK to shape their online strategy once more.
Website
Target
B2C
Services
Website Development & Design for UK leading financial institution with excellent organic performance.
Relationship with Origen started more than a decade back with managing their print assets. The relationship gradually grew with our digital agency becoming a key member of Origen’s design and marketing team, supporting them on a whole range of sensitive projects. When Origen wanted to reconstruct their financial services site, they understandably came back to CMUK to shape their online strategy once more.
Share our work
Share our work
User Growth Soars 273%
760K Events Tracked – Up 266%
Key Actions Double Year-on-Year
New Users Surge 274%
What our client’s saying…
Having worked with Harry and the team for many years now, we always know that we can reach out with a project and get a quick response and a great piece of work. Everyone is so friendly and eager to help. Matched with competitive pricing it’s hard to see a reason to not rate them highly.
Michael Devine
Senior Marketing Executive
Our Approach
Origen Financial Services is an established financial advisory firm with its roots going back to 1885 and its operational hub at Farnborough, Hampshire. Origen is today one of Britain’s leading financial advisory firms and is respected by successive generations of customers as capable of helping with financial goals.
Origen came to us with a clear vision, providing a full briefing document, brand guidelines, and examples of websites that inspired them. Following an in-person kick-off meeting, we worked through an initial plan, sitemap and UX, along with a set of key questions that needed to be answered. The process was smooth and certainly worth the couple of hours invested.
We then informed our internal team and presented to Origen a comprehensive timeline with all major stages and milestones for the next few months.
We started by laying out the user experience, placing ourselves in the client’s shoes to decide how the site should function. This naturally followed on to wireframes and a set of design ideas to allow Origen to have a clear understanding of where we were heading. Once agreed, we proceeded to design the full complement of templates needed throughout the site. Origen were able to provide us with an abundance of content and imagery, which facilitated speeding up the build.
As the site evolved over the period of the project, it started to look like a modern image-based and content-focused design. The user experience was honed by means of customer data understanding gathered on their previous site. It was also important that design was responsive to every device to suit Origen’s diverse following but optimized for search engines with clean architecture and sound performance.
The Results
The web dev & design project was delivered within two and a half months with the solid cooperation with Origen’s team. The new site successfully gained new clients and pleased shareholders and partners. The site is more user-friendly and works on all browsers, platforms, and devices. The brand identity was preserved with the addition of new graphical items. The high-performing site for Origen meets their requirements and is easy to maintain with the free training provided at the end of this project.
