Transforming Defence Technology Leadership Through Strategic Digital Solutions
When two established defence companies under Cohort PLC found themselves locked into expensive agency relationships with no control over their digital presence, they needed complete autonomy. Marlborough Communications Ltd, suppliers of cutting-edge military technology, were trapped with costly amendment fees and no backend access. Interactive Technical Solutions Ltd, with 35+ years of technical expertise, were operating with a severely outdated website that failed to reflect their industry leadership.
The challenge: deliver unified, modern websites that both companies could own and control, whilst establishing the foundation for future digital growth – all within a month.
Website
Target
B2B
Services
Transforming Defence Technology Leadership Through Strategic Digital Solutions
When two established defence companies under Cohort PLC found themselves locked into expensive agency relationships with no control over their digital presence, they needed complete autonomy. Marlborough Communications Ltd, suppliers of cutting-edge military technology, were trapped with costly amendment fees and no backend access. Interactive Technical Solutions Ltd, with 35+ years of technical expertise, were operating with a severely outdated website that failed to reflect their industry leadership.
The challenge: deliver unified, modern websites that both companies could own and control, whilst establishing the foundation for future digital growth – all within a month.
Share our work
Share our work
Unified branding across both sites
Seamless alignment with Cohort PLC's corporate identity and market credibility.
Easy content management
Their team can update content instantly without technical expertise.
CRO setup for informed decision-making
Conversion rate optimisation configured to help both companies analyse data and drive strategic improvements.
Rapid 4-week delivery
Both websites launched with minimal business disruption.
What our client’s saying…
“Great communication and Account Management. Really happy with the quality of the website which was produced for us, within timeframe and budget.”
Marketing Manager – ITS
I highly recommend Clever Marketing. They deliver exceptional results, understand complex industries like defence, meet tight deadlines without compromising quality, and provide outstanding, proactive customer service.
Marketing Manager – MCL
Our Approach
Marlborough Communications Ltd (MCL) supplies cutting-edge intelligence, communications and robotic technology to the Armed Forces and Police, specialising in tactical communications and electronic countermeasures.
Interactive Technical Solutions Ltd (ITS) is an established technical services firm with 35+ years’ experience, providing technical publications, training, software development and logistic support across defence, aerospace and government sectors.
Under Cohort PLC, these companies offer complementary capabilities – MCL delivers advanced military technology whilst ITS provides the technical documentation, training and support services needed to implement and maintain these systems throughout their operational life, creating a comprehensive defence technology and services offering.
Marlborough Communications Ltd (MCL) had an existing website but were locked into an expensive agency relationship with extortionate amendment fees and no backend access. They required full ownership of a user-friendly website they could easily update themselves, plus comprehensive tracking capabilities to identify future digital marketing opportunities.
Interactive Technical Solutions Ltd (ITS) needed a complete overhaul of their severely outdated website, bringing it up to modern standards whilst maintaining brand consistency with MCL under the Cohort PLC umbrella. The new site needed to provide their marketing team with straightforward editing capabilities for ongoing content management.
Marlborough Communications Ltd (MCL) involved a straightforward migration of their existing content onto a user-friendly platform for their marketing team. The transfer was completed swiftly and successfully, with additional features including events and blog pages plus refined service offerings seamlessly integrated as the project evolved – made possible by the flexible framework we’d established.
Interactive Technical Solutions Ltd (ITS) required a complete rebuild given their severely outdated site. Using MCL’s established style guide, we created fresh content and imagery for every page whilst maintaining brand consistency. After presenting the ITS-branded concept and receiving rapid client approval, we consolidated all elements including copywriting, imagery, blog and events sections, delivering the finished website within one month.
The Results
Marlborough Communications Ltd (MCL) delivered an accelerated two-week turnaround to meet their tradeshow deadline. The client received comprehensive training on website management and analytics tools, gaining complete ownership and control of their digital presence for informed decision-making. With ongoing hosting and maintenance support, MCL can now focus on their core business whilst we handle technical security. The data-rich foundation enables future SEO and paid advertising strategies.
Interactive Technical Solutions Ltd (ITS) completed their ground-up rebuild in just over a month, receiving full digital ownership and user-friendly editing capabilities for their marketing team. Like MCL, they benefit from our hosting and maintenance support, allowing them to concentrate on daily operations whilst we ensure website security and performance.
Both companies expressed exceptional satisfaction with the results, communication and collaborative approach – particularly appreciating our accommodating service as first-time agency clients. We’re excited to continue supporting their digital growth in the coming months.
