The major challenge of this project was to identify the keywords and the decision drivers in order to put together the needs and the solutions focused on business solutions and avoiding consumer traffic.
In order to do this, Clever Marketing undertook a market and competitor research to find potential opportunities based on specific search criteria using the traffic estimation tools. Result of the investigation we built
Build a granular campaign structure on Google Ads
Develop responsive landing pages
Integration with their CRM systems
Use of tracking tools to generate heatmaps and track interactions.