Typesetting & Artworking Prestigeous Claims Handling Guide for a Global Law Firm
We were responsible for doing the annual typesetting and artwork on Kennedys’ Claims Handling publication. We were given the assignment not only for design skills but for print experience and to handle all aspects of production from inception to completion as well.
From end to end, the production of the book can take up to three months, passing through multiple approval stages. However, with a dedicated team in place, our focus has always been on delivering an improved edition each year. More recently, the book has also been taken digital, making it accessible to all.
Typesetting & Artworking Prestigeous Claims Handling Guide for a Global Law Firm
We were responsible for doing the annual typesetting and artwork on Kennedys’ Claims Handling publication. We were given the assignment not only for design skills but for print experience and to handle all aspects of production from inception to completion as well.
From end to end, the production of the book can take up to three months, passing through multiple approval stages. However, with a dedicated team in place, our focus has always been on delivering an improved edition each year. More recently, the book has also been taken digital, making it accessible to all.
Share our work
Share our work
1,300 printed books with custom slipcases
Digital eBook with interactive features, thousands of downloads
Strong Amazon sales boosting visibility in the legal sector
On-time delivery for high-profile Tower Bridge launch
What our client’s saying…
Kennedys has been working with Clever Marketing since 2014. They have been integral to our business in helping to deliver our Claims Handling Law and Practice: A Practitioner’s Guide. They have helped us to produce several editions of this guide, for the UK, along with a similar guide for our Latin American and US offices.
Clever provided project management, design, and art working, through to print, production, and fulfilment, as well as producing a digital version. It is always a pleasure to work with such a talented, creative, and reliable agency, which is why we come back to them time and time again. I would have no hesitation in recommending them to any business that is looking for graphic design services.
ROSIE KEFFE | MANAGING MANAGER
Our Approach
Kennedys is an international law firm with a solid track record of excellence in dispute resolution and advisory work. They have 72 offices, associations and co-operations worldwide which give their clients international reach with local understanding. They are involved with insurance, reinsurance, liability, commercial and regulatory law and are a company of choice for businesses involved in complex and rapidly changing markets. Kennedys is expanding its international footprint to assist its clients with innovative solutions and emphasis on longer term relationships.
Kennedys came to us in need of Typesetting & Artworking their claims handling book from here on out. They had previously worked with a company which did not have the creative ability or regularity to deliver high-quality subsequent editions. Our challenge was to remake the book to bring it into line with their brand requirements as well as to guarantee a high level of attention to detail. Kennedys also requested an ebook version from here on out as well, so we had to structure the design to be able to convert to digital format with ease, necessitating both technical expertise as well as a superior command of digital publishing.
The most recent edition of Kennedy’s text, We offered complete typesetting and typographic design services to ensure strict conformity to company guidelines. This meant layout and formatting of 47 chapters spread over two volumes of 1,300 pages. As part of this, we offered an interactive and navigable PDF version of the text with semantic tags and interactive indexes for ease of navigation. For ultimate quality, we performed test prints, as well as providing photos and videos of work undertaken that were used for social media publicity and engagement. On top of this, we managed proofreading, printing, and distribution to ensure the product came out to the highest standard at every stage.
The Results
Following print runs of 1,300 copies with slipcases, together with thousands of eBook downloads and Amazon sales, Kennedys and the broader legal sector celebrated a hugely successful second edition of its claims handling book. It well surpassed its first edition. The initiative was finished to coincide with a publicity book launch event at London’s Tower Bridge, which additionally boosted its success.
