KBIS: PPC Case Study
Boosting Leads for Horse Insurance Provider
PAY PER CLICK (PPC) & LANDING PAGE DESIGN
The challenge
KBIS are specialists in equine insurance (horse insurance) providing a wide-ranging suite of services across the United Kingdom.
They approached Clever Marketing to enquire as to how they could optimise their website for better performance in both organic search and Pay Per Click (PPC).
What we did
We worked closely with the client to deliver:
- A custom landing page optimised for performance campaigns in PPC. The new landing page was wire-framed, designed and developed for conversion rate optimisation.
- Implementation of better analytics tools and set up more valuable goals for their business.
- New PPC campaigns for horse insurance services, with new optimised ad groups and ads to increase Google’s Quality Score.
The Results
The company has benefited from increased conversion rate, reduced bounce rate and an increase in the Quality Score of their keywords. Working with them we also achieved:
Quality Score 9 or 10 in 30% of non-brand keywords
50% of keywords over quality score of 6
60% decrease of CPA (Cost-Per-Aquisition)
62% increased CTR (Click-Through-Rate)
Clever Marketing has been working with us since November last year, not only have they helped fix issues with our existing website, which has significantly improved our SEO presence in Google. They have also started managing our Pay Per Click advertising and we are already seeing positive results and an increase in leads from these targeted campaigns. I would have no hesitation in recommending Brian Woodcock and his digital team.
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