KBIS: PPC Case Study

Boosting Leads for Horse Insurance Provider


The challenge

KBIS are specialists in equine insurance (horse insurance) providing a wide-ranging suite of services across the United Kingdom. 

They approached Clever Marketing to enquire as to how they could optimise their website for better performance in both organic search and Pay Per Click (PPC).

KBIS Website Image
Landing page design - CRO.

What we did

We worked closely with the client to deliver:

The Results

The company has benefited from increased conversion rate, reduced bounce rate and an increase in the Quality Score of their keywords. Working with them we also achieved:

Quality Score 9 or 10 in 30% of non-brand keywords

50% of keywords over quality score of 6

60% decrease of CPA (Cost-Per-Aquisition)

62% increased CTR (Click-Through-Rate)

Clever Marketing has been working with us since November last year, not only have they helped fix issues with our existing website, which has significantly improved our SEO presence in Google. They have also started managing our Pay Per Click advertising and we are already seeing positive results and an increase in leads from these targeted campaigns. I would have no hesitation in recommending Brian Woodcock and his digital team.


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