KBIS

BRITISH EQUESTRIAN INSURANCE

Case Study for PPC

Quality Score 9 or 10 in 30% of non-branded keywords

50% of the keywords over QS6

61% decrease of CPA

62% increase of CTR

Brief

QUALITY SCORE 9 OR 10 IN 30% OF NON-BRANDED KEYWORDS

KBIS are specialists in equine insurance (horse insurance) providing a wide-ranging suite of services across the United Kingdom. In late 2019 KBIS discovered Clever Marketing and enquired as to how they could optimise their website for better performance in both organic search and Pay Per Click (PPC).

Clever Marketing have been working with us since November last year, not only have they helped fix issues with our existing website, which has significantly improved our SEO presence in Google. They have also started managing our Pay Per Click advertising and we are already seeing positive results and an increase in leads from these targeted campaigns. I would have no hesitation in recommending Brian Woodcock and his digital team.

Managing Director | KBIS HORSE INSURANCE LTD

Solution

50% OF THE KEYWORDS OVER QS6

Clever Marketing built a custom landing page optimised for performance campaigns in PPC. The new landing page was wire-framed, designed and developed for conversion rate optimisation. We implemented better analytics tools and set up more valuable goals for their business. We created new PPC campaigns for horse insurance services, with new optimised ad groups and ads to increase Google’s Quality Score.

KBIS Landing page design and development.
Landing page design and development.

Examples of just some of our successful campaigns for Financial Services, Legal, and Technology sectors.

KBIS British Equestrian Insurance.

Results

The company has benefited from increased conversion rate, reduced bounce rate and an increase in the quality score of their keywords.

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