Dual-Branded Microsites for Healix’s Top Brokers
Healix came to Clever Marketing with a need to develop several microsites for their top brokers. Following on from the success of the previous SEO work we had undertaken, they commissioned us to deliver this high-profile piece of work.
Since the beginning, the procedure worked efficiently with the large number of stakeholders involved. The primary need was to make certain that each microsite matched visually with Healix’s central website to ensure users experienced an easy transition between sites.
Each microsite was created to accommodate key content for brokers to enhance relationships and drive business expansion. As a high-profile project with key stakeholders involved from day one, expectations were building. Praise came for producing an extremely fast turnaround without loss of quality, underpinned by the tools and processes we employ to maintain complete transparency every step of the way.
Website
Target
B2B
Services
Dual-Branded Microsites for Healix’s Top Brokers
Healix came to Clever Marketing with a need to develop several microsites for their top brokers. Following on from the success of the previous SEO work we had undertaken, they commissioned us to deliver this high-profile piece of work.
Since the beginning, the procedure worked efficiently with the large number of stakeholders involved. The primary need was to make certain that each microsite matched visually with Healix’s central website to ensure users experienced an easy transition between sites.
Each microsite was created to accommodate key content for brokers to enhance relationships and drive business expansion. As a high-profile project with key stakeholders involved from day one, expectations were building. Praise came for producing an extremely fast turnaround without loss of quality, underpinned by the tools and processes we employ to maintain complete transparency every step of the way.
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6 Dual-Branded Microsites for Top Brokers
Visually Cohesive, Brand-Led Design
Fast Turnaround, High Quality
Seamless System Integration
What our client’s saying…
“Clever Marketing has been instrumental in enhancing Healix’s online visibility for relevant search terms. Their strategic approach to SEO has not only improved our search rankings but also attracted a greater volume of high-quality traffic to our site. By optimising our website and targeting specific keywords, Clever Marketing has helped us connect with our audience more effectively, ensuring that potential clients find us when they need our services the most. We appreciate their dedication and expertise, which have significantly contributed to our digital growth.”
MANAGING DIRECTOR, HEALIX
Our Approach
Healix is a market leader in risk management and healthcare solutions with a mission to protect people’s health and wellbeing on a global scale. For more than 30 years, Healix specializes in providing end-to-end services in risk resilience management and adaptable healthcare solutions to internationally-working organisations as well as individuals.
Following successful SEO of Healix, their Marketing Director approached us with a new assignment: creating a special microsite for their best six brokers. The site would provide each broker with his own personalized portal — a place to access specialised marketing materials and dedicated support tailored to what they needed. It was to provide an elite experience to those important partners to make them special and to solidify relationships.
The project required collaboration with multiple stakeholders, including Healix’s compliance team and board of directors. With tight deadlines in place, we had to be ready to deliver as soon as the green light was given.
Working within Healix’s rigorous brand guidelines, we created a microsite which exactly replicated their main site appearance and feel, but with additional dual-branding to allow for each broker’s own personal dedicated portal. It was necessary to maintain Healix’s brand identity but to offer customisation to individualise each broker.
Our user experience-driven strategy meant the project was optimised right from the beginning. Using detailed wireframes and designs developed on Figma, the client maintained complete visibility during production. When designs were signed off, we converted them to an adaptable WordPress builder that enabled Healix to modify content at will and add more partner portals as needed.
To make sure they could seamlessly integrate with their current marketing infrastructure, we tied the site into their HubSpot workflows and redesigned their animations to run smoothly within WordPress.
The Results
Following three months of concerted design and development, we were able to successfully sign off on the microsite with six individual custom partner portals and a central login portal. The feedback from Healix’s partners, directors, and internal groups was extremely favorable, with all groups overjoyed by the end product and dedication by us during the project.
Our relationship with Healix is strong as we work with them to deepen their digital presence and keep their brand at the forefront of their market.
