The major challenge of this project was to understand the reasons why the traffic wasn’t converting, and what we could do to help users elect to KPI’s submit the form.
In order to do this, Clever Marketing conducted a content analysis and performance overview on the site and the campaigns. Result of the audit we identified the KPI’s and suggested building dedicated landing pages with:
- A new set of landing pages with engaging and optimised content focused on the search keywords
- A new call-to-action aimed at increasing the likelihood of direct engagement
- New gated asset to watch with inspiring ideas
- New Google Ads campaign structure and settings
As with all Clever Marketing campaigns we use the gathered data to constantly optimize the keywords, ads and landing pages to increase the Quality Scores, conversion rates and drive results with an optimum CPA.