Building a consistent brand presence across web, print, social and events
DIGITAL AND PRINT DESIGN
Caltest Instruments had outgrown the way they looked. The business was evolving fast, but their marketing still felt safe, dated and inconsistent across channels. They needed a bolder, more innovative visual presence that matched their technical capability and gave customers confidence from the first glance.
Our job was to modernise the brand experience across everything Caltest puts in front of an audience, from a new website and digital brochure to leaflets, exhibition banners, LinkedIn adverts, animation, email templates and the everyday essentials like business cards and branded pens. The result is a sharper, more confident identity that feels unmistakably Caltest wherever people meet them.
Building a consistent brand presence across web, print, social and events
DIGITAL AND PRINT DESIGN
Caltest Instruments had outgrown the way they looked. The business was evolving fast, but their marketing still felt safe, dated and inconsistent across channels. They needed a bolder, more innovative visual presence that matched their technical capability and gave customers confidence from the first glance. Our job was to modernise the brand experience across everything Caltest puts in front of an audience, from a new website and digital brochure to leaflets, exhibition banners, LinkedIn adverts, animation, email templates and the everyday essentials like business cards and branded pens. The result is a sharper, more confident identity that feels unmistakably Caltest wherever people meet them.
Share our work
Share our work
Bold, modern brand look
We evolved Caltest’s visual style into something sharper, more innovative and instantly more credible across both print and digital.
Designed for every touchpoint
From leaflets, brochures and exhibition banners to LinkedIn ads, animation, email templates and blog imagery, everything now feels consistent and unmistakably Caltest.
Built for sales and marketing teams
We created reusable templates and a library of assets that make it quicker to launch campaigns, respond to opportunities and stay on brand without constant reinvention.
A joined up customer experience
Whether someone meets Caltest at an event, clicks an advert, opens an email or lands on the website, the experience is cohesive, professional and confidence building.
What our client’s saying…
“Clever Marketing have made a conscious effort to understand our products and market, enabling them to create bold, bespoke design solutions that feel consistent across every touchpoint. From our new website and digital brochures to leaflets, LinkedIn adverts and exhibition graphics, their work has helped us present a more modern, credible brand, with a clear impact we can see in our marketing performance.“
Managing Director – Caltest Instruments
Our Approach
Caltest Instruments is a UK based supplier of power sources and test instrumentation, supporting businesses that need reliable equipment and technical expertise across a wide range of industries.
Caltest needed a bold, innovative look that better reflected the quality and technical credibility of the business, with consistent design across both print and digital channels.
Clever Marketing created a cohesive suite of marketing assets, including a new website, brochures and digital brochures, leaflets, LinkedIn adverts, animation, email templates, blog imagery, banners, exhibition banners, and supporting print items such as business cards and branded pens, ensuring Caltest presents a modern, confident brand at every touchpoint.
The Results
Over the course of a long term partnership, Caltest’s brand presence has become stronger, clearer, and far more consistent across every channel. The marketing now supports sales properly, helps their team move faster, and gives prospects a better experience at every stage.
A new modern website with stronger messaging, supported by ongoing SEO and PPC to drive visibility and enquiries
Sales focused leaflets, brochures and digital brochures for print and easy sharing
LinkedIn adverts, banners and campaign creative built for multiple audiences
Animation, blog imagery and branded templates to keep content consistent
Email templates for marketing and day to day comms
Exhibition graphics, including large format banners and event assets
Business cards and branded print items such as pens, finished to a high standard
All of it works as one joined up system, so every touchpoint feels consistently bold and unmistakably Caltest.
