Creating High-Impact Marketing Materials for Ardgowan Homes
Luxury homes deserve more than just information, they deserve a story that inspires buyers to imagine themselves living there. For Ardgowan Homes, we created brochures and hoardings that went beyond floorplans and maps, painting a vivid picture of lifestyle, comfort, and exclusivity. Every detail was crafted to spark excitement and turn interest into sold-out success.
Creating High-Impact Marketing Materials for Ardgowan Homes
Luxury homes deserve more than just information, they deserve a story that inspires buyers to imagine themselves living there. For Ardgowan Homes, we created brochures and hoardings that went beyond floorplans and maps, painting a vivid picture of lifestyle, comfort, and exclusivity. Every detail was crafted to spark excitement and turn interest into sold-out success.
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Share our work
Comprehensive Buyer Information
Comprehensive Buyer Information Brochures combined detailed site plans with striking visuals, giving buyers a clear understanding of the properties and their surroundings.
Luxury Brand Presentation
The high-quality design of the digital brochures and hoardings reinforced a luxurious image, which was vital for off-plan sales.
Enhanced Usability
Simplified architectural drawings and bespoke maps improved clarity, making key details more accessible to potential buyers.
Successful Sales Outcome
The campaign's success is evident in the complete sell-out of all properties.
What our client’s saying…
“A great experience working with Clever Marketing in producing two digital brochures.
We did not always have a clear idea of where we wanted to go with the brochures but Clever Marketing patiently stuck to the task and we are 100% pleased with the results. ”
MARKETING MANAGER – ARDGOWAN HOMES
Our Approach
Ardgowan Homes build fine bespoke properties across Buckinghamshire, Berkshire, Hampshire, and Surrey, ranging from one-bedroom apartments to six-bedroom mansions. Chairman and founder Steve Watt, with over 45 years of experience in architecture and building, personally oversees much of the design and build process.
Using only the finest materials and fittings from leading brands, Ardgowan Homes combine intelligent planning with exceptional attention to detail, ensuring a beautifully finished product.
Ardgowan Homes required prestigious digital brochures for two exclusive new developments: The Old Nursery in Bourne End and The Walled Garden in Ascot, Berkshire. These 30-page brochures needed to include detailed site plans, accurate location maps, and 3D renders, along with high-quality photography to capture the surrounding areas.
In addition, they needed 2x5m on-site hoardings for both developments, designed to attract attention with 3D visuals and key project details. Bespoke location maps were created using Adobe Illustrator to ensure precision and clarity.
For Ardgowan Homes’ developments, we delivered a comprehensive suite of graphic design services. This included designing visually engaging 30-page brochures that featured detailed site plans, 3D renders, and professional photography to highlight the developments and their surroundings.
We also created on-site hoardings for The Old Nursery and The Walled Garden, producing 2x5m billboards that effectively showcased the developments and attracted attention. Bespoke location maps were meticulously crafted using Adobe Illustrator to ensure accuracy and a polished finish.
The Results
The brochures provided potential buyers with a comprehensive understanding of the properties and their surroundings, blending clear site plans with compelling visuals. The marketing materials played a crucial role in creating a vision of luxury and opulence, essential for selling properties off-plan. By simplifying architectural drawings and enhancing usability, we ensured the brochures met the needs of buyers and highlighted the unique qualities of each development. All properties have since been sold, underlining the success of the campaign.
