Paid Advertising Excellence: The Need for a Reliable Agency
Before Advania took shape in its current form, we had been working with a few of their previous IT incarnations since 2020. They recognised a pressing need to strengthen their marketing position and to launch professional, results-driven campaigns. At that time, their marketing was being handled in-house, but they were struggling to manage the workload effectively. Seeking to elevate both their strategy and execution, they turned to Clever Marketing’s expertise for guidance and support.
Website
Target
B2B
Services
Paid Advertising Excellence: The Need for a Reliable Agency
Before Advania took shape in its current form, we had been working with a few of their previous IT incarnations since 2020. They recognised a pressing need to strengthen their marketing position and to launch professional, results-driven campaigns. At that time, their marketing was being handled in-house, but they were struggling to manage the workload effectively. Seeking to elevate both their strategy and execution, they turned to Clever Marketing’s expertise for guidance and support.
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Enhanced Lead Quality
ICP targeting delivered higher-quality leads
Greater Efficiency
Impression share rose without major extra spend
Cost-Effectiveness
Cost per lead fell by 20% and conversions improved by 47%
Scalable Growth
Expanded across Google, Bing, and LinkedIn
What our client’s saying…
“Clever Marketing was an extension of our team in no time. Their expertise in Google, Bing, and LinkedIn advertising improved our campaigns – we had superior leads, superior ROI, and confidence each month we’d have qualified leads ready to pursue. I’d recommend them to any B2B business in search of consistent, results-driven paid advertising expertise.”
Marketing Manager, Advania UK
Our Approach
Advania UK is a leading IT service provider offering a wide range of solutions including cloud solutions, managed IT solutions, and IT consulting. Its aim is based on allowing organisations to achieve their goals by exploiting technology in an effective manner. Advania UK collaborates with public as well as private sector clients with a keen interest in crafting specific solutions and fostering longer-term associations. Advania UK is a division in a larger organisation known as the Advania Group, which is a North European IT service organisation based in the UK, Sweden, Norway, Iceland, Finland, as well as Denmark.
Advania first came to us five years ago looking for a robust partner with which to augment their marketing. Recommanded based upon our success with another IT company, we began by repairing the damage done by a previous agency and stabilizing their campaigns. From there we worked on a number of campaigns within Advania itself and its subsidiaries. After performing robustly on Google, we escalated activity on additional channels in a bid to make further progress.
To address Advania’s UK’s challenges, Clever Marketing developed and implemented a comprehensive digital marketing strategy. Initially, this focused on pay-per-click (PPC) and paid social campaigns. Subsequently, when the companies merged and rebranded as Advania UK, Clever Marketing was tasked with building a broader marketing strategy to launch the new brand and establish brand awareness. This project included:
- Paid click campaigns on Google, LinkedIn, and Meta, with objectives spanning brand awareness, thought leadership, demand generation, and product-specific lead generation.
- Campaigns focused on acquiring new customers and targeting decision-makers in key industries.
- Campaigns also incorporated account-based marketing (ABM) strategies targeting previous prospects and potential opportunities in the pipeline.
- Ad design, ad copy writing, landing page copywriting, and ongoing campaign management. This involved creating compelling ad copy and landing page content to maximize conversion rates and drive campaign success.
The Results
The campaigns afforded Advania a steady stream of very qualified MQLs to pursue at low cost per click as well as excellent value for money. Occasionally leads numbered over fifty in a month, which was an excellent competitive advantage. To Advania, what was particularly valuable wasn’t solely in the quality leads but in month-in-month-out consistency. With a large organisation in which roles are frequently shifting and groups are stretched to their limits, it was lovely for it to have a trusted agency it might depend upon.
