CLEVER MARKETING BLOG

Putting your website through its paces

Putting your Website Through its Paces

For many businesses, their website is a key component of their marketing strategy. Websites command a sizeable chunk of the marketing budget and are a key force in attracting new business enquiries. Therefore it makes sense to regularly test how visitors are engaging with your website – exploring its usability to see what is drawing […]

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Appealing to Different Customer Budgets

One thing many businesses have found over the last few years is that customer budgets have tightened and more scrutiny is given to the price of products and services. We’ve seen a number of successful businesses responding to this change in the commercial landscape with a more flexible offering, one that appeals to different business […]

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How easy is it to buy from you?

How Easy is it to Buy from You? A 5 Step Checklist

Most businesses would like to think they’re easy to buy from. However, if left unchecked, evolving business processes or communications can risk confusing or putting the customer off altogether. It is worth taking time out to double-check that your business continues to offer an easy purchasing process for its customers. On an annual basis you […]

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Build competitive advantage by enhancing your customer experience

Build Competitive Advantage by Enhancing your Customer Experience

With the arrival of the New Year, many businesses are looking ahead and planning how to make the next 12 months even bigger and better than the last. Whilst it is tempting to focus purely on new prospects, there is often much commercial benefit to be gained from your existing customers. The Value of your […]

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