Question: What is your website doing for you?
We asked a selection of small to medium businesses this question and the most common answer we received was “Not very much”.
For many businesses, it was a case of rushing to get a website, ensuring it was mobile friendly, but not really having a solid idea of what to do with it after that.
Others had plenty of grand ideas for their website but lacked the time or expertise to actually put those ideas into practice.
The result? Little to no website traffic, declining search engine rankings and minimal calls and clicks.
Does this sound familiar to you? If so then consider the next question. (more…)
Initially introduced back in 2012, the purpose of Google’s Penguin algorithm is to identify unnatural backlinks in Google search results.As of September 2016, Penguin 4.0 was released and now running in real-time – this will be Google’s last update. But what does it mean and how could it affect you? We take a look at the questions everyone is asking.
As of September 2016, Penguin 4.0 was released and now running in real-time – this will be Google’s last update. But what does it mean and how could it affect you? We take a look at the questions everyone is asking.
Google Penguin is a webspam algorithm designed to capture websites that have created unnatural backlinks to gain an advantage in search results. While other factors are taken into consideration to ensure websites meet webmaster guidelines, the primary focus is backlinks. Penguin finds unnatural links that webmasters use to manipulate search results.
If you have a well-respected site with a good domain authority linking to your website, it’s like a recommendation. Equally, if you have a large number of smaller sites linking back to your website, this too can be effective. Anchor text can also play a part as it’s clickable text with a hyperlink suggesting the website in question should be trusted.
With Penguin data now in real-time, it’s possible to continually re-crawl and re-index web pages. Refreshing data in this way means bad links devalue individual rankings (rather than receiving old-fashioned penalties) which can be recovered from in real time. In previous versions, Penguin updates would penalise an entire domain. Penguin 4.0 is more granular with ‘penalties’ issued for specific pages. It works by devaluing spammy links and adjusting a site’s Google ranking based on spam signals. Penguin is now part of the core Google algorithm which consists of 200 other signals that can affect rankings.
As has always been the case, webmasters should focus on creating compelling content that is updated regularly. The focus should be on the end user, making sites unique, valuable and engaging.
Avoid duplication or thin content, use rich anchor text and have relevant links. Any links pointing to a web page need to have value to the end user, providing relevant information related to the product or service. Penguin penalties will mostly relate to links and anchor text whether its external links from your website or incoming links.
With Penguin now in real-time, penalties can be cleared much quicker than they were previously, so don’t panic. In fact, penguin recoveries are already being reported. The process for cleansing your site will likely include checking backlinks and undertaking a new link building campaign, supported by social media, to re-establish authority in search results.
Worried that you may have been affected by the penguin update? Get in touch and see how our SEO services could help!
When it comes to designing or indeed re-designing your website, it’s easy to focus on the aesthetics. However there are a host of things to consider before forging ahead with your web design strategy – there’s the domain name, web hosting and technology to take into account with functionality, user experience and mobile friendliness just as important.
Clever Marketing takes a look at what to consider before undertaking a website design.
A domain name should reflect your brand and if it’s easy to spell your website has a higher chance of being discovered in search results too. Ultimately if prospective clients can find your website online, you’re more likely to generate new business.
On the technical side, think about the type of content management system you require. Also, will your website design be media-rich and require regular updates? Think about expertise and resource too, if this is available internally or whether you require a web design agency (Who can also do all your digital marketing too).
Also consider what you need from your hosting partner in the way of technical support, back ups and website security.
The objectives of your website design must align with your audience.
Think about the kind of visitors you want to attract and what makes you stand out from your competitors. Conduct a website review to understand the navigation and design of your competitors’ sites.
Also, note down any ideas and what these companies are doing that’s particularly interesting or innovative. This will help you understand how you compare and what you need to do to make your business website design really stand out.
When a prospective client lands on your website, it’s crucial the information they require is easy to locate. Consider how visitors will interact with your website and what the user journey might be.
How will they get back from each page, can they get home and are social media channels visible?
Keep the structure of your navigation simple and accessible from the top of the page. Remember to include a search box and call to action with contact details.
With more and more users accessing websites from tablets, smartphones and mobile devices, it’s essential your website design is mobile friendly.
Google now penalises websites with low search rankings that are not mobile-friendly too (See the article 54 days to be mobile friendly)
With a responsive website design, the content is automatically resized to fit the dimensions of a device. This also ensures you provide visitors with a consistent experience regardless of how they’re accessing your website.
An eye-catching website design that’s user-friendly is most likely to provide a positive user experience. Visitors need to focus on the content without being distracted by unnecessary graphics. Keep it simple by not using too many colours and keep the typeface consistent so it’s easy to read. Think about how you’re going to draw visitors in so they see the most important information.
While you’re considering the design, take into account the content requirements for each page. Credibility goes a long way so be concise and honest about what you do too. Make sure you think about how you can keep the site fresh with new content.
When it comes down to it, your website design must be created with your end user in mind. Consider the budget and resource required before starting a website design project, creating a timeline with realistic deadlines for each stage.
Websites are continually evolving so don’t forget it’s an ongoing process.
Considering a new website build? Get in touch with Clever Marketing, Woking’s premier digital marketing agency, today and see how we can help you with our web design service.
If you have a great website and you’re generating regular content but not getting discovered by prospective clients, it’s likely you’ll need to improve your search results. The most effective way to achieve higher visibility is to seek out the services of an experienced Search Engine Optimisation (SEO) agency. But what do you need to consider when selecting the right agency? And how can an SEO agency achieve the desired impact on your natural search results?
First of all, before you start to consider what an SEO agency can do for you, you need to establish what you need.Typically, there are a number of factors to take into consideration such as the technical side that incorporates the structure of a site, on page optimisation (through keywords, labels and metadata for example) and off page optimisation through backlinks from other sites. If you’re not sure what you need, think about the task – is it about increasing your page rank, local search results or sales growth?
Typically, there are a number of factors to take into consideration such as the technical side that incorporates the structure of a site, on page optimisation (through keywords, labels and metadata for example) and off page optimisation through backlinks from other sites. If you’re not sure what you need, think about the task – is it about increasing your page rank, local search results or sales growth?
As with any industry, experience is key. Who have they worked with previously? A quality SEO agency will have a portfolio of clients – either in a single category or across a range of categories. If the breadth of an SEO agency’s client list is predominantly within a specific category, this demonstrates expertise in that field with a more varied client spread highlighting their ability to adopt varied SEO tactics. Regardless of their clients, both current and historical, any digital marketing agency must be willing to share success stories and testimonials.
It’s important to understand the tenure of an SEO agency’s clients too. How long have they worked with this particular digital marketing agency? Typically clients that have remained with the same agency for a period of time, either retained or on a project basis, will have great trust in each other, ensuring a better partnership which in turn leads to a more measurable return on investment. On the flip side, SEO agencies that do not deliver results will have a low retention rate.
It’s important to have realistic expectations and goals when looking for an SEO agency. Agencies offering a guarantee they can get you on page 1 of Google, not adhering to Google’s webmaster best practices and not willing to share methodologies should be avoided. (We address this in our article How Do I Rank Higher on Google?)
You can always do your own research and see where an SEO agency appears in search rankings. It takes time to climb search engine results and it’s competitive.
Think about the size and locality of your SEO agency too as they will dictate fee level. Fees should be transparent so find out exactly what you’ll get for your budget.
An SEO agency should have a clearly defined process that is implemented following strategic thought based on an analysis of your needs – not an ‘off the shelf’ solution. An agency of note should be able to talk you through their approach and how they’re going to achieve your objectives. Their methodology should leverage all SEO/SEM angles such as the structure of your site and on page optimisation like keywords, labels and metadata to off page backlinks which raise awareness of your content on other websites. Find out if the digital marketing agency has expertise in maximising visibility at a local level too.
Find out if the SEO agency has expertise in maximising visibility at a local level too.
Your SEO agency should agree on measurable Key Performance Indicators (KPIs) with you. These should include SEO campaigns goals you agree on with a technical review at the outset.
Performance and Return On Investment (ROI) should be reported regularly (ie; monthly) using the likes of Google Analytics to track improvements. If there’s a drop in search engine rankings, this can then be tracked with measures put in place to push it back up. Search strategies often require frequent content updates so it’s important your SEO agency is accessible and able to offer guidance where required.
Digital marketing agencies play a vital role in that they should educate and inform, providing you with a greater understanding of the process, in turn enabling you to work closely to ensure overall objectives are achieved.
A good SEO agency will also be able to help develop external relationships such as other site owners and influencers.
Looking for SEO management services? Need an SEO agency to handle all the digital marketing that you can never quite get around to doing all of?
We all know that content is king but with search engines ranking sites by popularity, it’s important to maintain your site regularly to iron out any on and off page technical issues.We take a look at five of the most common SEO problems and how to overcome them.
We take a look at five of the most common SEO problems and how to overcome them.