Expanded Text Ads: What Are They and How Do They Differ?
Google replaced standard text ads with expanded text ads (ETAs) last month. This change has been regarded as their largest since AdWords launched with expanded text ads visible across all devices.
New Digital Marketing Manager for Clever Marketing
Clever Marketing would like to welcome onboard the new Digital Marketing Manager, Paul Mackenzie Ross.
Top Ranking SEO Factors for 2017
Searchmetrics released its annual study of Google’s top search ranking factors recently. This is used as a comparative benchmark for webmasters, online marketers and SEOs to identify patterns and trends.
10 SEO Problems & How To Overcome Them: Part 2
In our first post tackling common SEO problems and how to overcome them, we covered: duplicate content title tags meta descriptions broken links and image optimisation These being just some of the technical issues faced on-page and off-page. In part 2, we take a look at another 5 SEO issues and what you can do […]
7 Best Features for Landing Page Design
Many features go into creating the best landing page design. Once you know who your target audience is, planning what features you need to include for your landing page experience is very straightforward. Of course, visitors to your website will vary but your objective is to appeal to the majority of those you want to […]
AMP: What it is & How it Can Affect Your SEO
Accelerated Mobile Pages (or AMP) is an open source project from Google, designed to make web page content load much faster on mobile devices. In essence, it’s a slimmed-down version of HTML – a way of building web pages for static content that render quickly.
The Importance of Branding Consistency
When a company visits your website, do they get the same brand experience as they would across your other digital channels? What about offline – is the branding of your brochure or print campaign consistent with your online branding? Brands never want to be predictable but when it comes to marketing strategy, consistency really is essential.
How To Brief Your Graphic Design Agency
A well thought through creative brief is where a successful project begins. It builds excitement around a forthcoming project and it’s the best way to inspire your graphic designer or graphic design agency. The outcome is more likely to result in a solution that’s interpreted the way you want it to be and within budget.
Penguin 4.0 Has Arrived: Here’s What You Need To Know
Initially introduced back in 2012, the purpose of Google’s Penguin algorithm is to identify unnatural backlinks in Google search results. As of September 2016, Penguin 4.0 was released and now running in real-time – this will be Google’s last update. But what does it mean and how could it affect you? We take a look […]
5 Things To Consider Before Designing Your Website
When it comes to designing or indeed re-designing your website, it’s easy to focus on the aesthetics. However there are a host of things to consider before forging ahead with your web design strategy – there’s the domain name, web hosting and technology to take into account with functionality, user experience and mobile friendliness just […]