How to Write a Design Brief to be Proud of!
Taking time out to write a design brief to be proud of can seem like a pretty daunting task; especially if you have little or no experience of ever completing one. How do you get all your ideas across in a clear and concise way, and make sure the designer is on your wavelength? Well, here at Hampshire Digital Agency Clever Marketing we have put together a few points which should help get you on the right track.
Marketing Automation Benefits
Marketing automation is here to stay and, with the economy finally on the upturn, businesses are getting busier and confidence is increasing. For many that means the “to-do” list is getting longer and, despite the extra daylight around, there still aren’t enough hours in the day.
Avoid Being Pigeonholed by Customers
Many of us often wrongly assume that our customers fully understand the length and breadth of our service or product offering. It can then come as quite a shock when they say “Oh I didn’t know you did that.” And it can be particularly galling when they turn to one of your competitors for that […]
Maximising Prospect Engagement – Getting Your Marketing Heard
It is getting harder for marketing messages to get through to people as busy lives and a fog of noise from multiple communication channels often gets in the way. Increasingly it is making real commercial sense to focus on small groups of customers at a time – ones who share some kind of similarity in […]
Putting your Website Through its Paces
For many businesses, their website is a key component of their marketing strategy. Websites command a sizeable chunk of the marketing budget and are a key force in attracting new business enquiries. Therefore it makes sense to regularly test how visitors are engaging with your website – exploring its usability to see what is drawing […]
Appealing to Different Customer Budgets
One thing many businesses have found over the last few years is that customer budgets have tightened and more scrutiny is given to the price of products and services. We’ve seen a number of successful businesses responding to this change in the commercial landscape with a more flexible offering, one that appeals to different business […]
Converting Leads into Sales: 3 Key Factors
It is great when a marketing campaign generates a sizeable pot of new business leads and warm contacts. This achievement though presents the immediate challenge of converting that interest into sales.
How Easy is it to Buy from You? A 5 Step Checklist
Most businesses would like to think they’re easy to buy from. However, if left unchecked, evolving business processes or communications can risk confusing or putting the customer off altogether. It is worth taking time out to double-check that your business continues to offer an easy purchasing process for its customers. On an annual basis you […]
Build Competitive Advantage by Enhancing your Customer Experience
With the arrival of the New Year, many businesses are looking ahead and planning how to make the next 12 months even bigger and better than the last.