Maximising Your Reach with Microsoft Ads: A 2025 Guide for Small Business
When it comes to PPC campaigns, most people think “Google Ads”. But what if you were to leverage the additional power of Microsoft Ads to extend your brand’s reach? Our guide tells you how…
Mocha Mousse: Pantone Colour of the Year 2025
After Peach Fuzz last year, Pantone’s Colour of the Year 2025 is… (drumroll)… Mocha Mousse! The dreamy soft-focus desktop backgrounds of dandelion clocks, fields of peach-coloured Pampas grass, a fluffy close-up, and a peach-coloured room floating in the clouds are so last year. Instead, for the announcement of Mocha Mousse, Pantone’s launch images have been […]
The Impact of Turning Off your Paid Advertising
Turning off your paid advertising, such as Google Ads, Bing Ads, or paid social media advertising, can have significant and far-reaching impacts on your business. The point is that you can pause or turn off paid ads, but should you? Those Impacts in Detail First, let’s look at the consequences of pausing a paid advertising […]
Is Now a Good Time for Businesses to Adopt Bluesky?
Whether you’re on X (formerly Twitter) for personal or business use, you probably noticed a lot of chatter recently about users moving to the alternative social media platform Bluesky. So, is it time for brands to make the leap?
How Should Your Business Respond to Google Algorithm Updates?
If your company website’s ranking and traffic has dropped since a Google algorithm update, and it’s still not bounced back, you’ll be looking for a strategy to recover. In this post we look at the history of Google algorithm changes, how you should approach the issue, and what you should do about it. Here’s what […]
What is GEO (Generative Engine Optimisation)?
We’re getting asked about this a lot right now; so many of our clients have heard about, and are asking us, what is GEO? Basically, GEO stands for Generative Engine Optimisation. Straight away, you’ll have noticed that it’s a similar acronym to SEO which is Search Engine Optimisation. But what is GEO? Generative Engine Optimisation (GEO) […]
4 Things Business Owners Should Know About SEO
There’s a lot of talk about SEO but what are the important things about this discipline that business and website owners need to know? We discuss; Web design and SEO Quality over quantity SEO is an ongoing process SEO needs time To discuss SEO services for your business website, call our digital team on 01276 […]
GEO and the Rise of AI Overviews
Generative Engine Optimisation (GEO) is an “upgrade” to Search Engine Optimisation (SEO), where we optimise websites and content for appearance in the new AI Overviews. For a quick run-down, here’s an overview of what we’ll be talking about in this post: AI Overviews: Originally introduced as Google’s Search Generative Experience (SGE), these provide direct answers […]
Is it OK to Use AI-Generated Content as Part of Digital Marketing Strategy?
One of the many questions we’re asked by our clients is Is it OK to use AI-generated content? The answer is highly nuanced, so let’s have a look at the background to the AI-generated content question and the approach going forward… The Background Amongst all the channels in any digital marketing strategy, content marketing is […]
WP Engine and WordPress Dispute: The Implications
A significant dispute between two giants in the web industry has very quickly become public. WP Engine, a popular managed WordPress hosting provider, and WordPress.org, the official home of the WordPress open-source project, have traded blows in the public domain. Background of the Dispute The WordPress CEO, Matt Mullenweg, first raised his concerns in a […]