AI/GEO SEO Services
Search is changing. Make sure your business is still being found.
Google AI Overviews now appear above organic results for a significant and growing proportion of searches. ChatGPT has 400 million weekly users. Perplexity is growing at over 370% year on year. More of your potential customers are getting answers from AI tools. If your business isn’t appearing in those answers, you’re missing opportunities to be discovered.
We provide AI SEO services for established businesses in Surrey. We help you understand where you currently appear in AI search, what it takes to appear more prominently, and how to build that visibility alongside your existing SEO so your business is found however people choose to search.
Our approach
AI SEO built as a layer on top of what's already working. Not a replacement for it.
AI Overviews and large language model search tools draw on the content that already exists on your website and across the web. The fundamentals of appearing in AI-generated answers are not wildly different from appearing in traditional search, but the emphasis has shifted, and the signals that matter are not identical.
We start by understanding where you currently stand, what gaps exist in your content and authority, and what a realistic improvement in AI search visibility would do for your business.
1. Content that answers questions clearly and authoritatively.
AI search tools favour content that answers specific questions, shows genuine expertise and is organised to be easy for AI to reference. You get an audit and recommendations that close the gap to earning AI citations.
2. Technical foundations that AI tools can read and reference.
Schema markup, structured data, clear page architecture and properly formatted content all influence how AI tools interpret and cite your website. You get a technical review focused specifically on the signals that matter for AI visibility, not just traditional technical SEO.
3. Brand authority that AI tools recognise and trust.
AI tools tend to reference brands and sources they consider authoritative. Building that authority through consistent mentions, quality backlinks and a clear, credible online presence is part of a longer-term AI SEO strategy that compounds over time.
The difference it makes
What changes when your business appears in AI search answers.
Visibility where search is heading, not just where it’s been.
AI Overviews now appear for a significant and growing proportion of search queries. Organic click-through rates have already dropped 61% for queries where an AI Overview is present. Being cited in those answers gives you visibility at the top of the page in a format that can be difficult to replicate through traditional SEO or paid advertising alone.
A head start while most competitors aren’t thinking about this yet.
AI search optimisation is still early. Most businesses are only beginning to think about it. The ones that build the right foundations now are establishing visibility that will become increasingly difficult for competitors to replicate later
Trust built into the answer rather than earned from a click.
When an AI tool cites your business as the answer to someone’s question, it carries an implied endorsement. That kind of brand exposure at the research stage of a buying journey is difficult to replicate through conventional channels and the businesses appearing there right now are getting ahead.
What we cover
A full AI SEO service, structured around the priorities that will make the biggest difference.
AI SEO sits across content, technical SEO and brand authority. Here’s how we approach it.
AI Visibility Audit
A structured review of how your business currently appears in AI-generated search results across Google AI Overviews, ChatGPT, Perplexity and other major tools. You get a clear picture of where you’re visible, where you’re not and why — before any recommendations are made.
Content Gap Analysis
AI tools answer specific questions. We identify the questions your ideal customers are asking that your site is not currently answering well, and build a content plan to address them in a format that AI tools are more likely to cite. Depth and directness matter more than keyword density here.
Structured Data & Schema Optimisation
Proper schema markup can help AI tools better understand your content and its context. You get a technical review and implementation of the structured data signals that matter most for AI visibility – including FAQ schema, organisation schema and article markup.
E-E-A-T & Authority Building
Google’s Experience, Expertise, Authoritativeness and Trustworthiness framework directly influences which sources AI Overviews draw from. You get recommendations that build those signals into your content and online presence because branded web mentions have a stronger correlation with AI Overview appearances than backlinks.
AI SEO Alongside Your Existing Programme
If you’re already working with us on SEO, AI optimisation sits naturally alongside it. The same content and technical work supports both traditional and AI search, but there are specific steps needed for AI visibility that aren’t covered by a standard SEO programme. We’ll always be clear about what each element achieves.
Ongoing Monitoring & Reporting
AI search is evolving quickly. You get regular monitoring of your visibility across key AI tools, plain English updates when the landscape shifts and recommendations to stay ahead of changes. Not a report that’s out of date before it arrives.
How It Works
Our AI SEO process. Methodical in a space that's moving fast.
Here is what working with us on AI SEO looks like from first conversation to ongoing visibility.
Stage One
AI Visibility Audit
We establish exactly where you stand before recommending anything.
A review of how your business currently appears across AI search tools, what content you have, what gaps exist and what your nearest competitors are doing that you aren’t. You get a prioritised action plan before any work begins.
Stage Two
Content & Technical Foundations
Content gaps addressed, schema updated, page structures clarified and E-E-A-T signals strengthened.
This phase builds the foundations that everything else depends on, and in many cases, produces visible improvements in AI visibility relatively quickly.
Stage Three
Authority & Citation Building
Building the brand signals that AI tools look for: citations, mentions and links from sources that AI tools consider credible. This takes time and compounds significantly. We plan it alongside your broader content and SEO activity so nothing is duplicated.
Stage Four
Ongoing Monitoring & Refinement
Monthly reviews of your AI search visibility, adjustments as the tools update and recommendations to maintain and extend your position. AI search rewards consistent attention. This is not a set-and-forget service.
Selected work
AI SEO, done properly. Here's the proof.
What our clients say
Businesses we've helped grow.
In their own words.
We’ve worked with businesses across a whole range of industries over the years. Here’s what some of them have to say about working with us.
Common questions
The questions worth asking before you start an AI SEO programme.
What is AI SEO?
AI SEO is the practice of optimising your website and online presence to appear in AI-generated search results — specifically Google AI Overviews, ChatGPT, Perplexity, Bing Copilot and other tools that now answer search queries directly rather than just listing links. Traditional SEO focuses on ranking your pages in search results. AI SEO focuses on getting your content cited and referenced within AI-generated answers. The two overlap significantly but are not identical.
Is AI SEO the same as traditional SEO?
It overlaps significantly but isn’t identical. Traditional SEO focuses on ranking in organic search results. AI SEO focuses specifically on appearing in the AI-generated answers that increasingly appear alongside or above traditional search results. A business with strong traditional SEO rankings can still be completely absent from AI Overviews. The content and technical foundations are similar, but the signals that matter for AI visibility have meaningful differences. AI SEO work often reinforces your traditional SEO, but there are specific steps needed that aren’t covered by a standard SEO programme.
Which AI tools does AI SEO cover?
Primarily Google AI Overviews, but also ChatGPT, Perplexity, Bing Copilot and other AI-powered search tools. While each platform has its own nuances, the underlying principles are similar. We focus on the content, authority and technical signals that improve visibility across the major AI search platforms, not just Google.
How quickly can I expect to see results?
Some improvements, particularly from structured data and content updates, can show results within weeks. Building brand authority and earning citations takes longer and compounds over months. We’ll give you a realistic picture of timelines based on your current position and your sector.
Is AI SEO worth doing if I'm already doing traditional SEO?
Yes. The two are not the same thing. A business with strong traditional SEO rankings may still be completely absent from AI Overviews. The overlap means that AI SEO work often reinforces your existing programme, but there are specific steps needed to improve AI visibility that a standard SEO programme doesn’t cover. Running both together is the most efficient approach.
How do you measure success in AI SEO?
We track your visibility in AI-generated answers for key queries in your sector, changes in branded search volume and any measurable impact on organic traffic and enquiry volume. Because this space is still evolving, we’re transparent about what we can and can’t attribute directly, and we update our approach as measurement tools improve.
Do you offer AI SEO as a standalone service or alongside other SEO?
Both. We can run an AI visibility audit and improvement programme as a standalone project, or manage it as part of a broader SEO programme. For most businesses, running AI SEO alongside traditional SEO produces the best results. The work complements each other and is managed as a single programme.
The next step
Search is changing faster than most businesses realise. Let's make sure yours is ready.
Whether you’re starting from scratch on AI search visibility or looking to build on existing SEO foundations, the first step is a straightforward conversation. We’ll look at where you are, what the opportunity is in your sector and what improved visibility in AI search could mean commercially for your business.
On that call we’ll cover:
- How your business currently appears in AI search and where the gaps are.
- What it would take to improve your visibility in Google AI Overviews and other tools.
- How AI SEO fits alongside your existing SEO and content activity.
- The priorities most likely to improve your AI search visibility.
No obligation. No jargon. Just a straight conversation with a team that’s across this properly.
Fill in the form and someone from the team will be in touch to arrange a time that suits you.