Clever Marketing, digital agency in Hampshire.

Microsoft Advertising is the New Bing Ads

Everything must change and so Microsoft Advertising is the new name for Bing Ads.

It’s been an interesting road for Pay Per Click (PPC) advertising over the years. It all started on desktop in the 1990s but it wasn’t until 1998 that Goto.com pitched its idea at a TED Talk and later launched PPC ads go alongside its search engine results. In 1999 GoTo.com allowed advertisers to manage their ads through an interface, placing real time bids.

In 2000 Google launched Google AdWords. Like GoTo.com initially did, Google managed the ads on behalf of advertisers. Soon after, Google launched its self-service platform, seeding the tools we know today.

GoTo.com changed its name to Overture in 2001.

MSN, the Microsoft Network, displayed ads from Overture and its own adCenter.

In 2003 Yahoo! brought out Overture for $2.2 billion.

MSN then displayed ads from Yahoo! and adCenter. The organic search results were from Yahoo! too. It was in 2009 that the name Microsoft Advertising came into being as an umbrella organisation for Microsoft’s PPC ambitions.

Microsoft took over Yahoo! search in 2010 and by 2012 it launched Bing. The new search engine Bing also included PPC ads in the form of Bing Ads, the direct equivalent of Google AdWords.

Google AdWords was about more than just words though, so in July 2018 it was rebranded as Google Ads.

Microsoft Advertising

And now, twenty years after the birth of the Pay Per Click phenomenon, Bing Ads is now Microsoft Advertising.

As you can see, it’s been a long winding path for the two major search engines and PPC platforms, and we’ve not named every iteration or twist and turn in PPC history – it’s really very complex and not for this article.

If you want to see Microsoft’s own blurb on the announcement check it out here.


Clever Marketing - Hampshire SEO & Digital AgencyIf you need someone to start up or manage your PPC ads, Clever Marketing are the perfect partner. We have PPC managers who’ve been in the game for 17 years, so they know their stuff.

Call us on 01276 534 680 or complete the contact form.

Google Speed Update Threatens Slow Mobile Sites

Google Shopping Free Listings Are Go

Google Shopping free listings are a welcome new benefit to online retailers in a positive move amidst ongoing events in the world.

Google’s announcement comes at an opportune time for eCommerce vendors as online shopping blossoms during the COVID-19 era.

Bill Ready, Google’s President of Commerce, broke the news in an official blog post titled It’s now free to sell on Google.

Acknowledging current happening globally, Ready said:

With physical stores shuttered, digital commerce has become a lifeline for retailers.
And as consumers increasingly shop online, they’re searching not just for essentials but also things like toys, apparel, and home goods.
Shopping habits have changed quite dramatically over the last few weeks, both in the real world and online. Here in Britain, retail stores are closed and many supermarkets are operating reduced hours with social distancing measures in place. That has driven consumers shop online and eCommerce websites to experience a massive uptick in traffic.
Some big online sites have struggled with visitor numbers and others have had to put in place queuing systems like Pets at Home and B&Q’s DIY.com portal.
The supermarkets have seen home deliveries subscriptions boom and delivery times have increased to as much as three weeks even with improved and expanded services.
This all goes to how that online activity is thriving and retailers need to step in to help satisfy consumer demand.
So with Google Shopping saying it’s now free for merchants to sell on Google is hugely welcome news.

Ecommerce Agency Evolution

Smaller businesses now have the opportunity to be seen by a much wider audience than previously available. Retail sites that relied solely on eCommerce SEO services now have the additional bonus of getting free listings to boost their business.
In addition, Google are rolling out more information to help vendors and also announced a new partnership with PayPal…
This will speed up our onboarding process and ensure we’re surfacing the highest quality results for our users.
For website development agencies, especially those providing WordPress websites with the ever popular WooCommerce platform, there’s more good news:
And we’re continuing to work closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes.
Solutions during this crisis will not be fast or easy, but we hope to provide a measure of relief for businesses and lay the groundwork for a healthier retail ecosystem in the future.

Thank you and happy shopping.


Clever Marketing - Hampshire SEO & Digital Agency.Clever Marketing are experts in web design and ecommerce development, PPC and SEO. Hampshire-based but with national clients, we’ve always been here for businesses that need websites that convert and lead generation.

Call us now on 01276 534 680 or complete our easy contact form.
Drive More Sales with a Chatbot

Drive More Sales with a Chatbot

Have you thought to drive more sales with a chatbot? Chatbots are consumer-facing Artificial Intelligence (AI) systems that allow businesses to chat with their customers via messaging, text, or speech.

As today’s consumers expect an immediate, 24/7 digital response, chatbots are in high demand because of the vast number of requests they can handle instantly.

54% of respondents said they’d prefer to speak to a chatbot instead of a human customer service rep if it saved them 10 minutes (PDF).

Therefore, it’s unsurprising that 80% of companies have already used or plan to use chatbots this year, according to a report from Business Insider.

A friendlier, more effective customer engagement

But how do consumers feel about interacting with a chatbot?

In a world where we’re all familiar with phone trees that ask a number of questions and require a series of actions before our call is directed to an actual person, a chatbot is seen as a more user-friendly alternative.

A survey by Nielsen revealed that:

  • 53% of consumers prefer to shop with a business that they can communicate directly with online.
  • 56% prefer writing a message rather than calling the business.

And because messaging is now a routine part of our mobile experience, chatbots are often more effective than an app on mobile devices.

Turn high quality leads into customers

With a chat box/chatbot, the consumer feels in control. Rather than a hard sell, a chatbot is an unobtrusive method of communication. It encourages more engagement, which in turn generates more leads. Better enquiries and more sales are what every business needs.

An integral part of a chatbot is its source material. Instead of a static FAQ page, the interactive element of a chatbot allows a potential customer to obtain information that’s relevant to them.

If you know the queries your prospective clients are likely to have, you can give them the answers they want. Armed with this information, and reassurance, they’re more likely to share their data with you.

This crucial initial communication provides you with the high quality leads you need to convert into sales.

Discover what a chatbot could do for your business

If you’re keen to explore what a chatbot could do for your business, but aren’t sure where to begin, we can help with you r lead generation,

Clever Marketing can provide all the content and advice you need. Here are just some of the services we offer:

  • High-quality content to push through the bot – asking the right questions to obtain maximum response.
  • Help in making the right decision about which software to use.
  • Entire back end set up.
  • Placement of the bot on your website.
  • Review of progress on a monthly basis.
  • Script creation if required.
  • Production of a quick user guide.
  • System set up and preferences, including when the bot is active and when it’s not.
  • E-commerce set up for the bot if needed.
  • Google Analytics integration to track progress.

Check out the Clever chatbot.

In 2019, Clever Marketing received three-quarters of our business through our chatbot – which puts us in a unique position to understand how significant a return on investment it is.

We saw our own conversion rates rise considerably – and we can help you do the same for your business development.


Clever Marketing - Hampshire Digital AgencyReady to take your business to the next level? Open up a new channel and drive more sales with a chatbot.

Call Clever Marketing, your digital agency, on 01276 534 680 or fill on the easy contact form.