Make a Big Impact with Your Annual Report
Don’t dismiss an annual report as something that’s produced by accountants for accountants.
Collaboration: Digital Marketing Agencies & Clients
Why Digital Marketing Agencies and Clients Should Work Together for Success. Have you worked with a marketing agency recently? If not, you may find that the world of marketing has changed. And I don’t just mean that it’s gone digital. It’s no longer about sending out a brief and waiting for a piece of work […]
Brochures: More Powerful and Compelling than Ever Before
In a digital world, you may find it hard to believe that there’s still a place for printed brochures. But because so much is virtual, the physical is made more precious. A tangible brochure you can handle and browse is a valuable tool that should play a leading role alongside your website, social networking and other […]
Six Ways to Boost Your Creativity
A few months ago the results of a study were released that looked at the impact of music on creativity at work.
A Quick Guide to Actually Doing Social Media Right
Social media. It’s easy. Tap a few sentences into Twitter, share a cat pic, broadcast a link, Facebook, retweet, LinkedIn, piece of cake right?
Right. And yet so very wrong.
8: Get Social
You’ve done everything you can from installing all the right tools, doing your keyword research, auditing, refreshing or rebuilding your website, reviewing your content strategy and doing your Search Engine Optimisation (SEO) and your Pay Per Click (PPC).
7: Invest in Paid Search (PPC)
Invest in Paid Search they say. Why? Well put it this way…
6: Keep Doing SEO
8 Steps to Increase Traffic to Your Website: Part Six Keep doing SEO (Search Engine Optimisation) because, you’ve heard it before and you’ll hear it again… SEO is dead. Long live SEO. The Reports of my Death are Greatly Exaggerated. As Mark Twain so eloquently put it, just because people have said “SEO is dead” it […]
5: You Do Have a Content Strategy Don’t You?
8 Steps to Increase Traffic to Your Website: Part Five You do have a content strategy don’t you? Because one of the tenets of the website industry is that Content is King. Bill Gates said this in an essay in 1996 and, all these years later, it still holds true. Websites such as the BBC, […]
4: Refresh or Rebuild Your Website
8 Steps to Increase Traffic to Your Website: Part Four So what happens when you’ve installed the full suite of industry-standard analytics tools, conducted in-depth keyword research and made that all-important audit of your website? Do you need to refresh or rebuild your website? Most likely you will have found that your website has a […]