Top Tips for Driving Traffic to Your Business Blog
Blogs are an essential element of the digital marketing mix as each post drives traffic to your website. It’s relatively easy to set a blog up and build a following but it takes time to ensure it receives regular traffic. Successful blogs deliver quality content on a regular basis, which means they’re crawled more often […]
Top 5 PPC Trends to Use in 2017
With the introduction of expandable text ads and trends like audience targeting, device bidding, local search and video advertising, Clever Marketing takes a look at the top PPC trends to use in 2017.
Expanded Text Ads: What Are They and How Do They Differ?
Google replaced standard text ads with expanded text ads (ETAs) last month. This change has been regarded as their largest since AdWords launched with expanded text ads visible across all devices.
New Digital Marketing Manager for Clever Marketing
Clever Marketing would like to welcome onboard the new Digital Marketing Manager, Paul Mackenzie Ross.
Top Ranking SEO Factors for 2017
Searchmetrics released its annual study of Google’s top search ranking factors recently. This is used as a comparative benchmark for webmasters, online marketers and SEOs to identify patterns and trends.
5 Ways To Refresh Your Website in 2017
The New Year is all about re-evaluating and that means it’s the perfect time to refresh your website. A lot can change in the space of 12 months so it’s a great opportunity to ensure you’re attracting and retaining the right kind of customers. January is an ideal time to review your website and how […]