Month: August 2017

Content is king

Content is King – For People or Search Engines?

People or search engines, who do you write for? Paul, our Digital Marketing Manager, had an excellent discussion with a copywriter the other day. As a copywriter and former Editor himself, he was asked to critique a piece of copy that had crossed his desk and so he went into editorial mode. Of all the […]

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Digital Publications: Is Your Business Missing Out?

Digital Publications: Is Your Business Missing Out?

A digital publication is the online equivalent of a printed brochure – though, unlike printed brochures, a digital version can be brought to life with animations, sound and video. This makes it a powerful promotional tool for your business, helping to create a great first impression and sell to your customers in an interactive way. […]

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Stats about video advertising

Why Should You Care About Video Advertising?

With over 5 billion videos being watched per day on YouTube alone, it’s clear that online video is exploding and shows no signs of slowing down. This consumption number increases even further when you include video ready social media platforms such as Snapchat, Instagram, Facebook and the late ‘six second’ Vine app.

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