12 Unexpectedly Easy Tips for Accelerating Sales

When it comes to boosting sales, a lot of companies think reducing prices or offering deals is the only way to do it. And yes, this is a powerful strategy – but it’s not the only way to achieve a higher conversion rate. Here are 12 remarkably simple and effective methods for accelerating your sales […]

What Not to do on Twitter (with real life examples!)

What not to do on Twitter

There’s no denying that Twitter is a fantastic social platform for brands of any size, particularly small or new businesses trying to make a name for themselves. It opens up a world of promotional and networking opportunities, and the best part? It’s free. However, it’s not enough to simply open a Twitter account and post […]

Is Your Packaging Letting You Down?

If you sell a consumer product, you’ll know how important advertising and branding are to your success. However, many brands are falling at the final (and most important hurdle) – the packaging itself.

The Brands Doing Content Marketing Right – Part One

By now, you’ll know that you should be creating and distributing content as part of your promotional activity. You’ll have had it drummed into you by every marketing blog, e-book and webinar. Content gets your name out there and in front of prospects, provides value and information to your customers and helps with branding, too.