Print's not dead!

Print’s Not Dead!

As technology continues to develop and change the way we do business, many have turned their back on traditional print.

Whilst digital marketing like email newsletters, organic SEO, PPC advertising and social media can deliver great results, integrating online marketing with traditional print can be a more powerful marketing tool, so make it part of your marketing mix.

We love all things Print.We’ve helped many clients grow their business by using our wide-ranging print skills and expertise. By understanding our clients’ business we can guide you through the entire process producing awesome designs and innovative printing. From our customers’ feedback, we know that print still has a massive role to play in getting their brand and business noticed.

Print is tangible, engaging and versatile plus it offers a sensory experience that can help get your business noticed in ways that digital media cannot. We still design and print everything from business cards to the college prospectus, posters and stickers, books and catalogues, brochures, corporate literature, branded stationery, direct mail, exhibition graphics and flyers. Litho print or digital, print runs large or small…

Print’s not dead! Far from it.

Sound too good to be true? Here’s a testimonial from just one of our many happy customers…

“Clever Marketing offers a thoroughly professional and friendly service as well as an excellent quality product both in terms of design work and production. Without Clever Marketing’s print experience, knowledge and quality supply of services and materials, the charity would not have evolved to where it is today.”

Mark Rye

CVQO Brand & Project Manager.

Clever Marketing - Hampshire SEO and Digital AgencyStill interested in print? So are we. Take a look at our print portfolio.

Give us a call on 01276 534 680 or fill in our contact form to chat with us about your next up-and-coming campaign and we will do our utmost to ensure that you are more than happy with your next print run.

Clever Marketing, digital agency in Hampshire - Call 01276 534 680.

How to Write a Design Brief to be Proud of!

Taking time out to write a design brief to be proud of can seem like a pretty daunting task; especially if you have little or no experience of ever completing one. How do you get all your ideas across in a clear and concise way, and make sure the designer is on your wavelength? Well, here at Hampshire Digital Agency Clever Marketing we have put together a few points which should help get you on the right track.

Introduce yourself

It’s important to remember the designers who take on your brief will more than likely have little or no knowledge of your company and what you do. You need to introduce yourself and give them insights into your company’s background.

  • Who is your business and what you do?
  • What is your history and how did you get here?
  • Do you have an existing website or comprehensive brand guidelines?

These are key factors which will help the designers get to know you better.

How did you get here?

The key to a successful project begins with your brief to the designer, so try to give them as much information as possible about the background and history of your new project.

  • Why are you doing it and what do you expect to achieve?
  • How does it fit in with all your other marketing activities?
  • What is your budget?

Your target audience

This information is vital when creating a design brief.

  • Are you targeting a specific age group or demographic?
  • Are the audience going to be newcomers to the subject matter, or already ‘in the know’?
  • Give the designer any insights into your business marketplace, and what you want to achieve within it. Have you completed any market research that would be relevant to the project?
  • Who are your competitors, and what do they do better than you?

What do you want?

Whether you’re designing a whole brand, a website, or a brochure, be sure to let your designer know your goals and expectations; including any deliverables for the project at the beginning.

Are there any specifications or sizes the designer needs to adhere to?

Think about everything you want before the project commences. Successful concepts usually span different media, which will result in a more cohesive marketing campaign that will return better results for your company. Designers need to know this from the beginning of the project so they can ensure their ideas work on all levels.

Get this right and you’ll have a design brief to be proud of.

Likes or dislikes

Discussing examples of similar projects you like or dislike will ensure your designer has an understanding of your personal tastes and preferences, and avoid any nasty surprises when it comes to seeing the first proofs! Don’t have any examples? No problem! Perhaps there are particular colours or typefaces you favour?

Even an emotion you wish to convey can be helpful with the design process. Remember, the more information you give to your designer, the more likely it is that you’ll get back something you love, so be generous!

Chat about it

Getting a second opinion can be really beneficial for any project, so be sure to talk through the brief with your colleagues before you engage a designer. This may seem like a simple task, but it can often be overlooked. Making sure you all have the right goals in mind before you send the brief off will ensure that the result will be one you can all agree on, and should avoid any unnecessary and costly amends!

Need it quick?

Do you have a specific deadline in mind for the delivery of your project?

It’s important to discuss a time-frame with your designer at the very beginning so you can determine whether your deadline is achievable, or discuss a quicker alternative if needed.

Clever Marketing - Hampshire Digital Agency - How to write a design brief to be proud of!Now that you’ve got a project brief to be proud of are you ready to get that project underway?

Get in touch with Hampshire Digital Agency Clever Marketing and we’ll be happy to discuss your print, web design, PPC campaigns or SEO requirements.

Call us on 01276 534 680 or complete our easy contact form.