The client: Clever Marketing!
The challenge
We identified a need to demonstrate a number of our solutions in an integrated and exciting showreel, which:
- Visually explained the benefits of combining our solutions
- Presented our solutions clearly without holding face to face meetings
- Qualified potential business from sales leads
- Created a virtual sales team member, which potential customers can connect with anywhere they have internet!
The solution
Clear Marketing created an Innovative publication featuring a Virtual presenter which would:
- Clearly demonstrate the value of both interactive publications and the use of video, sound and Flash animation
- Be effective in targeting audiences quickly and cost effectively via email
- Be suitable for use at exhibitions and events as a clear and engaging promotional tool, providing a backdrop to our solutions
The results
We were really pleased with the results, with:
- A number of qualified appointments made as a result of potential customers viewing the showreel
- Customers understood our range of solutions and how they integrate more clearly
- Prequalification, which meant quicker conversion from enquiry to placing order
- An effective showreel for the business, becoming our 'virtual salesperson'
The future
This marketing solution has proved invaluable for Clever Marketing, not only assisting us to promote ourselves successfully, but it has proved to be a core solution to marketing effectively.
