The client: Kingswood Golf & Country Club
Kingswood Golf and Country Club is a prestigious golf course in Surrey. Designed in the 1920’s by the five times open champion, James Braid, it comprises of 6,900 yards of golfing experience and is one of the leading courses in the South East.
The challenge
Kingswood Golf and Country Club wanted their website to market the business more effectively, requiring a renovation of their current site to meet the following challenges:
- They needed to greatly improve the navigation for users and retain visitors on the site
- Provide clearer and more accessible calls to action for different aspects of the business to increase sales
- Improve accessibility for users to learn about special offers and forthcoming events
- More effective way for customers to make purchases and bookings without needing staff intervention
The solution
We understood an effective website was key to building Kingswood brand and developing a basis for future marketing, so we:
- Developed a design concept that maximised the website but would compliment other marketing channels including print
- Visually highlighted the course’s facilities more clearly to encourage more bookings
- Introduced an e-commerce facility so customers could book facilities, the restaurant and purchase gift vouchers instantly online
- Developed the CMS so internal staff to easily update the website, keeping content timely and relevant
The results
Kingswood were delighted with the fresh new design and revamp, and are experiencing huge success with the revised website with:
- Visits to the new website increasing by 54.3% compared to their old site
- Page views of the new website increasing by 29.6% compared to their old site
- A marked increase in the number of golf bookings received
- Kingswood experiencing increased engagement from customers with greater enquiries for facilities
- Ability to shape other marketing collateral using the fresh new look
The future
Now the brand identity has been established with the website, Clever Marketing are working with Kingswood in the development of an online diary for the website, and marketing their facilities through online publications which will target their customers more effectively.
