The client
Integralis are one of Europe’s leading Information Security Solution Providers, ensuring its customers’ vital and business processes are secure. It provides a range of IT security including global, governance, risk and compliance solutions, so customers can balance risk against results.
The challenge
Integralis needed a marketing solution to deliver:
- A cleansed and improved database of approximately 13,000 contacts
- A solution which would motivate recipients to complete a data capture form to update their contact details
- A channel to ask contacts to provide feedback on event preferences, which would assist the planning of corporate hospitality and other marketing events to engage customers
- An ability to track and measure customer interest and responses
- Measurements in order to gauge the effectiveness of their marketing investment
The solution
Clever Marketing designed the ‘Just the Ticket’ campaign which provided maximum benefits:
- Personal communications were supplied, with email recipients visiting a pre-populated landing page and direct mailing recipients received pre-populated details
- Using an incentive to target core audiences with a sports theme (in line with their corporate hospitality), greatly encouraged take up
- Crucial feedback provided to the Events team by asking recipients about a choice of sports preferences
- By sending both emails and direct mailings, a broad audience was reached increasing the number of responses
The results
Integralis received fantastic results, with the campaign hitting a range of targets including:
- A 17.99% open rate of the emails compared to an industry average of 15.51%
- 413 people updating their data which provided fresh sales leads
- Intelligence in terms of customer preferences for sporting events, informing the Events team on popular corporate hospitality they could invest in for future engagement
- Statistical data which cleansed their contacts database
- Detailed results which provided clear evaluation of the campaign's success
The future
"Thanks to Clever Marketing, we found a solution to our on-going problem of data cleansing. Our ‘Just the Ticket’ campaign was a great alternative to costly & time-consuming telemarketing. Having cleaner data has enabled us to better target our contacts, resulting in more leads for our sales team."
Emilie Starmer, Marketing Manager, Integralis
