The client: Dimension Data
Dimension Data is a global leader in the provision and management of specialist IT infrastructure services and solutions. It has strategic partnerships with leading technology vendors, including Cisco and Microsoft.
The challenge
Dimension Data's challenge was to alert their target market to the benefits of regular IT audits and the potential risks from using networks over 10 years’ old, so needed a marketing solution that would:
- Build awareness of the IT 'time-bomb' of network security and encourage audiences to act on the information
- Explain this complex technical subject and position the business as industry experts
- Establish an information-led form of communication, rather than sales-led
- Encourage audiences to consider regular IT audits which could generate potential leads for sales through generation of enquiries
The solution
We diagnosed a Virtual presenter as the best tool to achieve Dimension Data's targets. The Virtual presenter provided:
- A video presentation within an online publication, providing a human face to explain the IT risks that the business audience could face
- A practical demonstration of how Dimension Data solutions could help
- A fresh and innovative approach to presenting complex technical information, as the video created clear and easy to understand messages
- A number of calls to action to reflect the audience's differing levels of interest, which could feed the sales pipeline
The results
This solution created a great return on investment with Dimension Data experiencing:
- A quality showcase of their IT security expertise, presented clearly in an easy to understand format
- An innovative, creative medium which simplified the complex subject matters into engaging messages
- Ability to introduce an IT risk to clients without the need of face to face meetings
- Ability to track audience's needs with targeted calls to action
- An innovative marketing tool that reflects an innovative company and maximised their branding
The future
"We were looking for innovative ways to communicate with our target audience and Clever Marketing certainly delivered that with our Virtual presenter. This unique way of delivering complex messaging simply, whilst engaging with the audience received very positive feedback. Clever Marketing delivered to tight timescales with excellent project management, and we are planning our next presenter project."
Read more about our Virtual presenter »
